They started small, or smaller, like you. They chose their path, as small breweries will have to do as natural growth occurs. Big beer has always been there, why fear it now? Is it because they are buying us out? But, some of us are selling. Is it because they appear to be bullies? We know how to deal with those guys on the playground……don’t we?
What do we do? To consumers, craft beer lovers, and small business supporters, I say this: continue to buy local craft brews! Buy them from small breweries, gas stations, grocery stores, and bottle shops. Order them at bars and restaurants, and if your favorite spot doesn’t carry them, ask! To taproom, bar, and restaurant owners: buy local craft beers! Support your local and regional economies. There are small craft breweries all over the U.S. and the numbers are growing. To brewers and brewery owners: Keep on being awesome people in a world of bullies. Keep on brewing. Keep on coming up with fresh ideas and reinventing old favorites. Keep giving your distributers a reason to push your product. After all, when you make a tasty brew that sells itself, no incentives are needed.